The Eight is Ratio's original coffee brewer. It takes the process of making a traditional chemex, something even the professional baristas don't always get right, and makes it as easy as the push of a button. It really is as simple as that, every time. The Eight overview and setup videos were produced in conjunction with a launch campaign of the company's newer Six brewer so as to keep Ratio's content consistent. The videos are intentionally shot in a linear, semi-realtime format with text overlays and call outs to help guide the customer experience.
